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S. Lorimer & P. Sinha
Sales Force Design For Strategic Advantage [PDF ebook]

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Copertina de S. Lorimer & P. Sinha: Sales Force Design For Strategic Advantage (PDF)

This book focuses upon the role of the sales force in today’s changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.

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Limba Engleză ● Format PDF ● ISBN 9780230514928 ● Editura Palgrave Macmillan UK ● Publicat 2004 ● Descărcabil 6 ori ● Valută EUR ● ID 2306072 ● Protecție împotriva copiilor Adobe DRM

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