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Thomas Beyer
Determinanten der Sportrezeption [PDF ebook]
Erklärungsmodell und kausalanalytische Validierung am Beispiel der Fußballbundesliga

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Portada de Thomas Beyer: Determinanten der Sportrezeption (PDF)

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Zur Bedeutung von Analysen der Sportrezeption.- Bestimmung der Determinanten der rezeptiven Sportkonsums und Integration zu einem Gesamtmodell.- Empirische Prüfung des Erklärungsmodells des rezeptiven Sportkonsums.- Schlussbetrachtungen und Implikationen.

Sobre el autor

Dr. Thomas Beyer ist wissenschaftlicher Mitarbeiter von Prof. Dr. Martin Benkenstein am Institut für Marketing und Dienstleistungsforschung der Universität Rostock.

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Idioma Alemán ● Formato PDF ● Páginas 213 ● ISBN 9783835091252 ● Tamaño de archivo 13.6 MB ● Editorial Deutscher Universitätsverlag ● Ciudad Wiesbaden ● País DE ● Publicado 2007 ● Descargable 24 meses ● Divisa EUR ● ID 2211026 ● Protección de copia DRM social

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