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Thomas Beyer
Determinanten der Sportrezeption [PDF ebook]
Erklärungsmodell und kausalanalytische Validierung am Beispiel der Fußballbundesliga

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Sampul Thomas Beyer: Determinanten der Sportrezeption (PDF)

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Zur Bedeutung von Analysen der Sportrezeption.- Bestimmung der Determinanten der rezeptiven Sportkonsums und Integration zu einem Gesamtmodell.- Empirische Prüfung des Erklärungsmodells des rezeptiven Sportkonsums.- Schlussbetrachtungen und Implikationen.

Tentang Penulis

Dr. Thomas Beyer ist wissenschaftlicher Mitarbeiter von Prof. Dr. Martin Benkenstein am Institut für Marketing und Dienstleistungsforschung der Universität Rostock.

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Bahasa Jerman ● Format PDF ● Halaman 213 ● ISBN 9783835091252 ● Ukuran file 13.6 MB ● Penerbit Deutscher Universitätsverlag ● Kota Wiesbaden ● Negara DE ● Diterbitkan 2007 ● Diunduh 24 bulan ● Mata uang EUR ● ID 2211026 ● Perlindungan salinan DRM sosial

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