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Thomas Beyer
Determinanten der Sportrezeption [PDF ebook]
Erklärungsmodell und kausalanalytische Validierung am Beispiel der Fußballbundesliga

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Couverture du Thomas Beyer: Determinanten der Sportrezeption (PDF)

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Table des matières

Zur Bedeutung von Analysen der Sportrezeption.- Bestimmung der Determinanten der rezeptiven Sportkonsums und Integration zu einem Gesamtmodell.- Empirische Prüfung des Erklärungsmodells des rezeptiven Sportkonsums.- Schlussbetrachtungen und Implikationen.

A propos de l’auteur

Dr. Thomas Beyer ist wissenschaftlicher Mitarbeiter von Prof. Dr. Martin Benkenstein am Institut für Marketing und Dienstleistungsforschung der Universität Rostock.

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Langue Allemand ● Format PDF ● Pages 213 ● ISBN 9783835091252 ● Taille du fichier 13.6 MB ● Maison d’édition Deutscher Universitätsverlag ● Lieu Wiesbaden ● Pays DE ● Publié 2007 ● Téléchargeable 24 mois ● Devise EUR ● ID 2211026 ● Protection contre la copie DRM sociale

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