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Thomas Beyer
Determinanten der Sportrezeption [PDF ebook]
Erklärungsmodell und kausalanalytische Validierung am Beispiel der Fußballbundesliga

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Capa do Thomas Beyer: Determinanten der Sportrezeption (PDF)

€60.23

Tabela de Conteúdo

Zur Bedeutung von Analysen der Sportrezeption.- Bestimmung der Determinanten der rezeptiven Sportkonsums und Integration zu einem Gesamtmodell.- Empirische Prüfung des Erklärungsmodells des rezeptiven Sportkonsums.- Schlussbetrachtungen und Implikationen.

Sobre o autor

Dr. Thomas Beyer ist wissenschaftlicher Mitarbeiter von Prof. Dr. Martin Benkenstein am Institut für Marketing und Dienstleistungsforschung der Universität Rostock.

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Língua Alemão ● Formato PDF ● Páginas 213 ● ISBN 9783835091252 ● Tamanho do arquivo 13.6 MB ● Editora Deutscher Universitätsverlag ● Cidade Wiesbaden ● País DE ● Publicado 2007 ● Carregável 24 meses ● Moeda EUR ● ID 2211026 ● Proteção contra cópia DRM social

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