Catalog > Ciencias sociales > Economía > Torsten Kirstges: Grundlagen des Reisemittler- und Reiseveranstaltermanagements (PDF)

Torsten Kirstges
Grundlagen des Reisemittler- und Reiseveranstaltermanagements [PDF ebook]
Marktüberblick, Geschäftsmodelle, Marketingmanagement, Rechtliche Grundlagen

Soporte

Portada de Torsten Kirstges: Grundlagen des Reisemittler- und Reiseveranstaltermanagements (PDF)

Das Werk gibt Ihnen eine Einführung in das Management, die Aufgabenbereiche und die Arbeitsabläufe bei Tourismusunternehmen, die als Reiseveranstalter oder Reisemittler agieren. Sie lernen die Besonderheiten dieser touristischen Dienstleistungen sowie die zentralen Strukturen ihres Marktes kennen und erfahren, mit welchen Geschäftsmodellen und Marketingmaßnahmen Veranstalter und Reisebüros erfolgreich sein können. Einblicke in die Grundlagen des Reiserechts sowie in die besonderen umsatzsteuerlichen Rahmenbedingungen des Veranstaltergeschäfts runden dieses Buch ab.

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Idioma Alemán ● Formato PDF ● Páginas 134 ● ISBN 9783486779981 ● Tamaño de archivo 5.4 MB ● Editorial De Gruyter ● Ciudad Berlin/München/Boston ● Publicado 2013 ● Edición 2 ● Descargable 24 meses ● Divisa EUR ● ID 6315114 ● Protección de copia Adobe DRM

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