Catalog > Sciences sociales > Economie > Torsten Kirstges: Grundlagen des Reisemittler- und Reiseveranstaltermanagements (PDF)

Torsten Kirstges
Grundlagen des Reisemittler- und Reiseveranstaltermanagements [PDF ebook]
Marktüberblick, Geschäftsmodelle, Marketingmanagement, Rechtliche Grundlagen

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Couverture du Torsten Kirstges: Grundlagen des Reisemittler- und Reiseveranstaltermanagements (PDF)

Das Werk gibt Ihnen eine Einführung in das Management, die Aufgabenbereiche und die Arbeitsabläufe bei Tourismusunternehmen, die als Reiseveranstalter oder Reisemittler agieren. Sie lernen die Besonderheiten dieser touristischen Dienstleistungen sowie die zentralen Strukturen ihres Marktes kennen und erfahren, mit welchen Geschäftsmodellen und Marketingmaßnahmen Veranstalter und Reisebüros erfolgreich sein können. Einblicke in die Grundlagen des Reiserechts sowie in die besonderen umsatzsteuerlichen Rahmenbedingungen des Veranstaltergeschäfts runden dieses Buch ab.

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Langue Allemand ● Format PDF ● Pages 134 ● ISBN 9783486779981 ● Taille du fichier 5.4 MB ● Maison d’édition De Gruyter ● Lieu Berlin/München/Boston ● Publié 2013 ● Édition 2 ● Téléchargeable 24 mois ● Devise EUR ● ID 6315114 ● Protection contre la copie Adobe DRM

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