Catalog > Ciências sociais > Economia > Torsten Kirstges: Grundlagen des Reisemittler- und Reiseveranstaltermanagements (PDF)

Torsten Kirstges
Grundlagen des Reisemittler- und Reiseveranstaltermanagements [PDF ebook]
Marktüberblick, Geschäftsmodelle, Marketingmanagement, Rechtliche Grundlagen

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Capa do Torsten Kirstges: Grundlagen des Reisemittler- und Reiseveranstaltermanagements (PDF)

Das Werk gibt Ihnen eine Einführung in das Management, die Aufgabenbereiche und die Arbeitsabläufe bei Tourismusunternehmen, die als Reiseveranstalter oder Reisemittler agieren. Sie lernen die Besonderheiten dieser touristischen Dienstleistungen sowie die zentralen Strukturen ihres Marktes kennen und erfahren, mit welchen Geschäftsmodellen und Marketingmaßnahmen Veranstalter und Reisebüros erfolgreich sein können. Einblicke in die Grundlagen des Reiserechts sowie in die besonderen umsatzsteuerlichen Rahmenbedingungen des Veranstaltergeschäfts runden dieses Buch ab.

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Língua Alemão ● Formato PDF ● Páginas 134 ● ISBN 9783486779981 ● Tamanho do arquivo 5.4 MB ● Editora De Gruyter ● Cidade Berlin/München/Boston ● Publicado 2013 ● Edição 2 ● Carregável 24 meses ● Moeda EUR ● ID 6315114 ● Proteção contra cópia Adobe DRM

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