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Torsten Kirstges
Grundlagen des Reisemittler- und Reiseveranstaltermanagements [PDF ebook]
Marktüberblick, Geschäftsmodelle, Marketingmanagement, Rechtliche Grundlagen

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Sampul Torsten Kirstges: Grundlagen des Reisemittler- und Reiseveranstaltermanagements (PDF)

Das Werk gibt Ihnen eine Einführung in das Management, die Aufgabenbereiche und die Arbeitsabläufe bei Tourismusunternehmen, die als Reiseveranstalter oder Reisemittler agieren. Sie lernen die Besonderheiten dieser touristischen Dienstleistungen sowie die zentralen Strukturen ihres Marktes kennen und erfahren, mit welchen Geschäftsmodellen und Marketingmaßnahmen Veranstalter und Reisebüros erfolgreich sein können. Einblicke in die Grundlagen des Reiserechts sowie in die besonderen umsatzsteuerlichen Rahmenbedingungen des Veranstaltergeschäfts runden dieses Buch ab.

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Bahasa Jerman ● Format PDF ● Halaman 134 ● ISBN 9783486779981 ● Ukuran file 5.4 MB ● Penerbit De Gruyter ● Kota Berlin/München/Boston ● Diterbitkan 2013 ● Edisi 2 ● Diunduh 24 bulan ● Mata uang EUR ● ID 6315114 ● Perlindungan salinan Adobe DRM

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