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Torsten Kirstges
Grundlagen des Reisemittler- und Reiseveranstaltermanagements [PDF ebook]
Marktüberblick, Geschäftsmodelle, Marketingmanagement, Rechtliche Grundlagen

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Bìa của Torsten Kirstges: Grundlagen des Reisemittler- und Reiseveranstaltermanagements (PDF)

Das Werk gibt Ihnen eine Einführung in das Management, die Aufgabenbereiche und die Arbeitsabläufe bei Tourismusunternehmen, die als Reiseveranstalter oder Reisemittler agieren. Sie lernen die Besonderheiten dieser touristischen Dienstleistungen sowie die zentralen Strukturen ihres Marktes kennen und erfahren, mit welchen Geschäftsmodellen und Marketingmaßnahmen Veranstalter und Reisebüros erfolgreich sein können. Einblicke in die Grundlagen des Reiserechts sowie in die besonderen umsatzsteuerlichen Rahmenbedingungen des Veranstaltergeschäfts runden dieses Buch ab.

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Ngôn ngữ tiếng Đức ● định dạng PDF ● Trang 134 ● ISBN 9783486779981 ● Kích thước tập tin 5.4 MB ● Nhà xuất bản De Gruyter ● Thành phố Berlin/München/Boston ● Được phát hành 2013 ● Phiên bản 2 ● Có thể tải xuống 24 tháng ● Tiền tệ EUR ● TÔI 6315114 ● Sao chép bảo vệ Adobe DRM

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Torsten Kirstges

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