Catalog > Ciencias sociales > Política > Wolfgang Schweiger & Klaus Beck: Handbuch Online-Kommunikation (PDF)

Wolfgang Schweiger & Klaus Beck
Handbuch Online-Kommunikation [PDF ebook]

Soporte

Portada de Wolfgang Schweiger & Klaus Beck: Handbuch Online-Kommunikation (PDF)

Das Handbuch gibt in zahlreichen Beiträgen einschlägiger Fachautor Innen einen umfassenden und systematischen Überblick des aktuellen Forschungsstandes kommunikationswissenschaftlicher Online-Forschung. Einführend werden die zentralen Fragestellungen, theoretischen Ansätze und empirischen Befunde dargestellt.
Das Themenspektrum reicht von den Grundlagen computervermittelter Kommunikation (interpersonale, Gruppen- und öffentliche Kommunikation), über ökonomische, ethische und politische Fragen wie Regulierung und Kontrolle des Internets, sowie seine Verbreitung, Nutzung und Wirkung. Weitere Beiträge befassen sich mit Öffentlichkeit und Journalismus online, kulturellen und sozialpsychologischen Aspekten, Online-Werbung und -PR, Gesundheitskommunikation, E-Learning und Wissensmanagement sowie Online-Spielen. Ein Überblick über Methoden der Online-Forschung sowie die wichtigsten Datenquellen und Standarduntersuchungen rundet das Werk ab.

€46.99

Tabla de materias

Grundlagen und Strukturen der Online-Kommunikation.- Nutzung und Wirkung von Online-Medien.- Anwendungsfelder und Funktionen der Online-Kommunikation.- Methoden und Quellen der Onlineforschung.

Sobre el autor

Prof. Dr. Wolfgang Schweiger ist Inhaber des Lehrstuhls für Online-Kommunikation an der Universität Hohenheim.
Prof. Dr. Klaus Beck ist Inhaber des Lehrstuhls für Kommunikationswissenschaft an der Universität Greifswald.

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Idioma Alemán ● Formato PDF ● Páginas 592 ● ISBN 9783658180164 ● Tamaño de archivo 8.6 MB ● Editor Wolfgang Schweiger & Klaus Beck ● Editorial Springer Fachmedien Wiesbaden ● Ciudad Wiesbaden ● País DE ● Publicado 2019 ● Edición 2 ● Descargable 24 meses ● Divisa EUR ● ID 6982988 ● Protección de copia DRM social

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