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Wolfgang Schweiger & Klaus Beck
Handbuch Online-Kommunikation [PDF ebook]

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Capa do Wolfgang Schweiger & Klaus Beck: Handbuch Online-Kommunikation (PDF)

Das Handbuch gibt in zahlreichen Beiträgen einschlägiger Fachautor Innen einen umfassenden und systematischen Überblick des aktuellen Forschungsstandes kommunikationswissenschaftlicher Online-Forschung. Einführend werden die zentralen Fragestellungen, theoretischen Ansätze und empirischen Befunde dargestellt.
Das Themenspektrum reicht von den Grundlagen computervermittelter Kommunikation (interpersonale, Gruppen- und öffentliche Kommunikation), über ökonomische, ethische und politische Fragen wie Regulierung und Kontrolle des Internets, sowie seine Verbreitung, Nutzung und Wirkung. Weitere Beiträge befassen sich mit Öffentlichkeit und Journalismus online, kulturellen und sozialpsychologischen Aspekten, Online-Werbung und -PR, Gesundheitskommunikation, E-Learning und Wissensmanagement sowie Online-Spielen. Ein Überblick über Methoden der Online-Forschung sowie die wichtigsten Datenquellen und Standarduntersuchungen rundet das Werk ab.

€46.99

Tabela de Conteúdo

Grundlagen und Strukturen der Online-Kommunikation.- Nutzung und Wirkung von Online-Medien.- Anwendungsfelder und Funktionen der Online-Kommunikation.- Methoden und Quellen der Onlineforschung.

Sobre o autor

Prof. Dr. Wolfgang Schweiger ist Inhaber des Lehrstuhls für Online-Kommunikation an der Universität Hohenheim.
Prof. Dr. Klaus Beck ist Inhaber des Lehrstuhls für Kommunikationswissenschaft an der Universität Greifswald.

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Língua Alemão ● Formato PDF ● Páginas 592 ● ISBN 9783658180164 ● Tamanho do arquivo 8.6 MB ● Editor Wolfgang Schweiger & Klaus Beck ● Editora Springer Fachmedien Wiesbaden ● Cidade Wiesbaden ● País DE ● Publicado 2019 ● Edição 2 ● Carregável 24 meses ● Moeda EUR ● ID 6982988 ● Proteção contra cópia DRM social

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