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Wolfgang Schweiger & Klaus Beck
Handbuch Online-Kommunikation [PDF ebook]

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Обкладинка Wolfgang Schweiger & Klaus Beck: Handbuch Online-Kommunikation (PDF)

Das Handbuch gibt in zahlreichen Beiträgen einschlägiger Fachautor Innen einen umfassenden und systematischen Überblick des aktuellen Forschungsstandes kommunikationswissenschaftlicher Online-Forschung. Einführend werden die zentralen Fragestellungen, theoretischen Ansätze und empirischen Befunde dargestellt.
Das Themenspektrum reicht von den Grundlagen computervermittelter Kommunikation (interpersonale, Gruppen- und öffentliche Kommunikation), über ökonomische, ethische und politische Fragen wie Regulierung und Kontrolle des Internets, sowie seine Verbreitung, Nutzung und Wirkung. Weitere Beiträge befassen sich mit Öffentlichkeit und Journalismus online, kulturellen und sozialpsychologischen Aspekten, Online-Werbung und -PR, Gesundheitskommunikation, E-Learning und Wissensmanagement sowie Online-Spielen. Ein Überblick über Methoden der Online-Forschung sowie die wichtigsten Datenquellen und Standarduntersuchungen rundet das Werk ab.

€46.99

Зміст

Grundlagen und Strukturen der Online-Kommunikation.- Nutzung und Wirkung von Online-Medien.- Anwendungsfelder und Funktionen der Online-Kommunikation.- Methoden und Quellen der Onlineforschung.

Про автора

Prof. Dr. Wolfgang Schweiger ist Inhaber des Lehrstuhls für Online-Kommunikation an der Universität Hohenheim.
Prof. Dr. Klaus Beck ist Inhaber des Lehrstuhls für Kommunikationswissenschaft an der Universität Greifswald.

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Мова Німецька ● Формат PDF ● Сторінки 592 ● ISBN 9783658180164 ● Розмір файлу 8.6 MB ● Редактор Wolfgang Schweiger & Klaus Beck ● Видавець Springer Fachmedien Wiesbaden ● Місто Wiesbaden ● Країна DE ● Опубліковано 2019 ● Видання 2 ● Завантажувані 24 місяців ● Валюта EUR ● Посвідчення особи 6982988 ● Захист від копіювання Соціальний DRM

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Wolfgang Schweiger Klaus Beck

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