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Anatoly Zhuplev & Matthew Stefl 
Doing Business in the United States [EPUB ebook] 
A Guide for Small Business Entrepreneurs with a Global Mindset

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This book serves as a concise guide for businesses seeking to enter the U.S. market from an international perspective. The book examines how the United States is positioned in the global marketplace, the potential for businesses entering the U.S. market, and marketing trends and applications, with an emphasis on small- to medium-sized enterprise (SME) market expansion. Chalked full of success stories, readers will develop an understanding of American markets and the American consumer, marketing mix considerations, brand building and activation tools and strategies, approaches to developing a strong and differentiated brand for U.S. market entry, and analytics tools and methods for assessing marketing entry performance.

€12.99
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A propos de l’auteur

Andrew Rohm is professor of marketing and codirector of the M-School program at Loyola Marymount University in Los Angeles, California. Before joining LMU he served on the faculty at Northeastern University in Boston, Massachusetts. He has published extensively in the areas of digital media and company–customer relationships. He received his Ph D from the University of Massachusetts Amherst.

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Langue Anglais ● Format EPUB ● Pages 180 ● ISBN 9781947098213 ● Taille du fichier 13.7 MB ● Maison d’édition Business Expert Press ● Lieu New York ● Pays US ● Publié 2018 ● Téléchargeable 24 mois ● Devise EUR ● ID 6253277 ● Protection contre la copie Adobe DRM
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