Anatoly Zhuplev & Matthew Stefl 
Doing Business in the United States [EPUB ebook] 
A Guide for Small Business Entrepreneurs with a Global Mindset

Dukung

This book serves as a concise guide for businesses seeking to enter the U.S. market from an international perspective. The book examines how the United States is positioned in the global marketplace, the potential for businesses entering the U.S. market, and marketing trends and applications, with an emphasis on small- to medium-sized enterprise (SME) market expansion. Chalked full of success stories, readers will develop an understanding of American markets and the American consumer, marketing mix considerations, brand building and activation tools and strategies, approaches to developing a strong and differentiated brand for U.S. market entry, and analytics tools and methods for assessing marketing entry performance.

€12.99
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Tentang Penulis

Andrew Rohm is professor of marketing and codirector of the M-School program at Loyola Marymount University in Los Angeles, California. Before joining LMU he served on the faculty at Northeastern University in Boston, Massachusetts. He has published extensively in the areas of digital media and company–customer relationships. He received his Ph D from the University of Massachusetts Amherst.

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Bahasa Inggris ● Format EPUB ● Halaman 180 ● ISBN 9781947098213 ● Ukuran file 13.7 MB ● Penerbit Business Expert Press ● Kota New York ● Negara US ● Diterbitkan 2018 ● Diunduh 24 bulan ● Mata uang EUR ● ID 6253277 ● Perlindungan salinan Adobe DRM
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