Anatoly Zhuplev & Matthew Stefl 
Doing Business in the United States [EPUB ebook] 
A Guide for Small Business Entrepreneurs with a Global Mindset

Supporto

This book serves as a concise guide for businesses seeking to enter the U.S. market from an international perspective. The book examines how the United States is positioned in the global marketplace, the potential for businesses entering the U.S. market, and marketing trends and applications, with an emphasis on small- to medium-sized enterprise (SME) market expansion. Chalked full of success stories, readers will develop an understanding of American markets and the American consumer, marketing mix considerations, brand building and activation tools and strategies, approaches to developing a strong and differentiated brand for U.S. market entry, and analytics tools and methods for assessing marketing entry performance.

€12.99
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Circa l’autore

Andrew Rohm is professor of marketing and codirector of the M-School program at Loyola Marymount University in Los Angeles, California. Before joining LMU he served on the faculty at Northeastern University in Boston, Massachusetts. He has published extensively in the areas of digital media and company–customer relationships. He received his Ph D from the University of Massachusetts Amherst.

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Lingua Inglese ● Formato EPUB ● Pagine 180 ● ISBN 9781947098213 ● Dimensione 13.7 MB ● Casa editrice Business Expert Press ● Città New York ● Paese US ● Pubblicato 2018 ● Scaricabile 24 mesi ● Moneta EUR ● ID 6253277 ● Protezione dalla copia Adobe DRM
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