Anatoly Zhuplev & Matthew Stefl 
Doing Business in the United States [EPUB ebook] 
A Guide for Small Business Entrepreneurs with a Global Mindset

Ủng hộ

This book serves as a concise guide for businesses seeking to enter the U.S. market from an international perspective. The book examines how the United States is positioned in the global marketplace, the potential for businesses entering the U.S. market, and marketing trends and applications, with an emphasis on small- to medium-sized enterprise (SME) market expansion. Chalked full of success stories, readers will develop an understanding of American markets and the American consumer, marketing mix considerations, brand building and activation tools and strategies, approaches to developing a strong and differentiated brand for U.S. market entry, and analytics tools and methods for assessing marketing entry performance.

€12.99
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Giới thiệu về tác giả

Andrew Rohm is professor of marketing and codirector of the M-School program at Loyola Marymount University in Los Angeles, California. Before joining LMU he served on the faculty at Northeastern University in Boston, Massachusetts. He has published extensively in the areas of digital media and company–customer relationships. He received his Ph D from the University of Massachusetts Amherst.

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Ngôn ngữ Anh ● định dạng EPUB ● Trang 180 ● ISBN 9781947098213 ● Kích thước tập tin 13.7 MB ● Nhà xuất bản Business Expert Press ● Thành phố New York ● Quốc gia US ● Được phát hành 2018 ● Có thể tải xuống 24 tháng ● Tiền tệ EUR ● TÔI 6253277 ● Sao chép bảo vệ Adobe DRM
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