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Anatoly Zhuplev & Matthew Stefl 
Doing Business in the United States [EPUB ebook] 
A Guide for Small Business Entrepreneurs with a Global Mindset

Apoio

This book serves as a concise guide for businesses seeking to enter the U.S. market from an international perspective. The book examines how the United States is positioned in the global marketplace, the potential for businesses entering the U.S. market, and marketing trends and applications, with an emphasis on small- to medium-sized enterprise (SME) market expansion. Chalked full of success stories, readers will develop an understanding of American markets and the American consumer, marketing mix considerations, brand building and activation tools and strategies, approaches to developing a strong and differentiated brand for U.S. market entry, and analytics tools and methods for assessing marketing entry performance.

€12.99
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Sobre o autor

Andrew Rohm is professor of marketing and codirector of the M-School program at Loyola Marymount University in Los Angeles, California. Before joining LMU he served on the faculty at Northeastern University in Boston, Massachusetts. He has published extensively in the areas of digital media and company–customer relationships. He received his Ph D from the University of Massachusetts Amherst.

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Língua Inglês ● Formato EPUB ● Páginas 180 ● ISBN 9781947098213 ● Tamanho do arquivo 13.7 MB ● Editora Business Expert Press ● Cidade New York ● País US ● Publicado 2018 ● Carregável 24 meses ● Moeda EUR ● ID 6253277 ● Proteção contra cópia Adobe DRM
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