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Kaye Sung Chon
The Growth Strategies of Hotel Chains [EPUB ebook]
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Couverture du Kaye Sung Chon: The Growth Strategies of Hotel Chains (ePUB)

How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the world—and what strategies will they use to continue their growth?
This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains’ growth strategies. It explains in-depth how

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Format EPUB ● Pages 232 ● ISBN 9781136752926 ● Maison d’édition Taylor and Francis ● Publié 2006 ● Téléchargeable 6 fois ● Devise EUR ● ID 2574102 ● Protection contre la copie Adobe DRM

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Kaye Sung Chon Onofre Martorel Cunill Onofre Martorel (University of the Balaeric Islands) Cunill

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