How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the world—and what strategies will they use to continue their growth?
This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains’ growth strategies. It explains in-depth how
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Formatera EPUB ● Sidor 232 ● ISBN 9781136752926 ● Utgivare Taylor and Francis ● Publicerad 2006 ● Nedladdningsbara 6 gånger ● Valuta EUR ● ID 2574102 ● Kopieringsskydd Adobe DRM
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