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Kurt Matzler & Todd Mooradian
Strategic Marketing: Pearson New International Edition PDF eBook [PDF ebook]

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Couverture du Kurt Matzler & Todd Mooradian: Strategic Marketing: Pearson New International Edition PDF eBook (PDF)

For highly applied undergraduate and graduate marketing management or strategy courses.An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.

€56.54

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Langue Anglais ● Format PDF ● ISBN 9781292033846 ● Maison d’édition Pearson Education Limited ● Publié 2013 ● Téléchargeable 3 fois ● Devise EUR ● ID 3511017 ● Protection contre la copie Adobe DRM

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