Catalog > Social Sciences > Economy > Kurt Matzler & Todd Mooradian: Strategic Marketing: Pearson New International Edition PDF eBook (PDF)

Kurt Matzler & Todd Mooradian
Strategic Marketing: Pearson New International Edition PDF eBook [PDF ebook]

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Cover of Kurt Matzler & Todd Mooradian: Strategic Marketing: Pearson New International Edition PDF eBook (PDF)

For highly applied undergraduate and graduate marketing management or strategy courses.An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.

€56.54

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Language English ● Format PDF ● ISBN 9781292033846 ● Publisher Pearson Education Limited ● Published 2013 ● Downloadable 3 times ● Currency EUR ● ID 3511017 ● Copy protection Adobe DRM

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