电子书 > 社会科学 > 经济 > Kurt Matzler & Todd Mooradian: Strategic Marketing: Pearson New International Edition PDF eBook (PDF)

Kurt Matzler & Todd Mooradian
Strategic Marketing: Pearson New International Edition PDF eBook [PDF ebook]

支持

的封面 Kurt Matzler & Todd Mooradian: Strategic Marketing: Pearson New International Edition PDF eBook (PDF)

For highly applied undergraduate and graduate marketing management or strategy courses.An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.

€56.40

购买此电子书可免费获赠一本！

语言英语 ● 格式 PDF ● ISBN 9781292033846 ● 出版者 Pearson Education Limited ● 发布时间 2013 ● 下载 3 时 ● 货币 EUR ● ID 3511017 ● 复制保护 Adobe DRM

需要具备DRM功能的电子书阅读器

来自同一作者的更多电子书 / 编辑

Kurt Matzler Todd Mooradian Larry Ring

254,351 此类电子书

的封面 Kurt A Richardson: Managing Organizational Complexity

Kurt A Richardson: Managing Organizational Complexity

的封面 Sangeeta Waldron: What Will Your Legacy Be?

Sangeeta Waldron: What Will Your Legacy Be?

This inspiring book contains a series of "in conversations" with important personalities, change-makers, thought leaders and global influencers about the central theme of the climate crisis …

的封面 Casey J. Bedgood: The 10 Cardinal Sins of Leadership

Casey J. Bedgood: The 10 Cardinal Sins of Leadership

Why do some leaders succeed and others fail? Is there a magic ingredient that the leaders must consider in their career journey to ensure the joy ride does not turn into a nightmare? What is the key …

的封面 Haris Alibasic: Post-Factual Polity

Haris Alibasic: Post-Factual Polity

In The Post-Factual Polity: Ethical, Governance, Administrative, and Policy Crises in the Disinformation Era, Haris Alibasic presents a compelling and timely examination of the intricate challenges f …

的封面 Ganeshan Wignaraja: Competitiveness Strategy in Developing Countries

Ganeshan Wignaraja: Competitiveness Strategy in Developing Countries

Globalization and structural adjustment offer many opportunities for export orientated industrialization in developing economies. As a group, competitiveness in the developing countries has improved, …

的封面 R. R. Gilchrist: Managing for Profit

R. R. Gilchrist: Managing for Profit

In this book, first published in 1971, the author develops and tests a productivity system based on Added Value as the measure of company income and output. The theory behind the system is that the b …

的封面 Christine Sevilla & Timothy Wells: Maximizing The Enterprise Information Assets

Christine Sevilla & Timothy Wells: Maximizing The Enterprise Information Assets

The ramifications of this new Information Age are still not well understood. Most businesses do not know how to turn their information into a beneficial capital asset. Unfortunately, their focus has …

的封面 Erich F. Elstner & Bertold Hock: Plant Toxicology

Erich F. Elstner & Bertold Hock: Plant Toxicology

In order to keep track of all the compounds and pathogens affecting plant metabolism and development, you would need to spend all your waking hours combing periodicals and the Internet in dozens of l …

的封面 Vikram M. Mehta: Natural Decadal Climate Variability

Vikram M. Mehta: Natural Decadal Climate Variability

Natural decadal climate variability (DCV) and its interactions with anthropogenic climate change (ACC) are vitally important to understand to predict the future of the Earth’s climate. This book, aft …

的封面 Mickey Smith: Government, Big Pharma, and The People

Mickey Smith: Government, Big Pharma, and The People

Pharmaceuticals constitute a relatively small share of the total Health Care expenditure in most developed economies, and yet they play a critical role in the ongoing debate over how best to advance, …