For highly applied undergraduate and graduate marketing management or strategy courses.An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
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Taal Engels ● Formaat PDF ● ISBN 9781292033846 ● Uitgeverij Pearson Education Limited ● Gepubliceerd 2013 ● Downloadbare 3 keer ● Valuta EUR ● ID 3511017 ● Kopieerbeveiliging Adobe DRM
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