For highly applied undergraduate and graduate marketing management or strategy courses.An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
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Bahasa Inggris ● Format PDF ● ISBN 9781292033846 ● Penerbit Pearson Education Limited ● Diterbitkan 2013 ● Diunduh 3 kali ● Mata uang EUR ● ID 3511017 ● Perlindungan salinan Adobe DRM
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