Lynn R Kahle & Chris Riley 
Sports Marketing and the Psychology of Marketing Communication [PDF ebook] 

This book aims to widen the understanding of stochastic dynamic choice and equilibrium models. It offers a simplified and heuristic exposition of the theory of Brownian motion and its control or regu …

It is an unfortunate truth that our oceans offer valuable resources that are too often used unsustainably. Time and again this is due to the failure of international law to provide a framework for ad …

Most books on the biotechnology industry focus on scientific and technological challenges, ignoring the entrepreneurial and managerial complexities faced bio-entrepreneurs. The Business Models for Li …

Willard J. Graham (1897-1966) was an important contributor to both accounting thought and education and he pioneered life-long education for executive business that is still emulated today. This volu …

People increasingly want to support businesses that operate with a moral code; businesses they know, like and trust. The global trend for  »conscious » business has become increasingly important with …

One of the fundamental economic problems is one of making the best use of limited resources. As a result, mathematical optimisation methods play a crucial role in economic theory. Covering the use of …

Economic analysis rarely appears on the judicial horizon in intellectual property litigation. In competition cases, by contrast, economists are familiar figures in the courtroom and the language of e …

Reporting organizations » corporate social responsibility activities is difficult – a lack of regulation means that the communication of these activities varies significantly and there is a multitude …

The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussi …

This textbook is directly aligned to the NEBOSH National Certificate in Fire Safety and Risk Management, with each element of the syllabus explained in detail. Each chapter guides the student through …