Lynn R Kahle & Chris Riley 
Sports Marketing and the Psychology of Marketing Communication [PDF ebook] 

The workplace has become a hotbed of social toxicity – from the #Me Too movement to We Work, it”s clear that abusive bosses and entrenched cultures of discrimination have become more prevalent than …

This unique book covers the molecular aspects of plant stress and the various industrial applications. Chapters cover many important topics in the biology of plant stress, including morphological and …

This book is a roadmap to help organizations adopt corporate responsibility and sustainability practices and be fit for purpose in a digital era. It explains why corporate responsibility is the only …

A Special Publication of the Society of Environmental Toxicology and Chemistry (SETAC) Aquatic Mesocosm Studies in Ecological Risk Assessment discusses the methods currently used for conducting simul …

Leveraging Synergies Between Refining and Petrochemical Processes provides a detailed description of the interfaces and connections between crude oil refining and petrochemicals. It offers a view of …

In this 13th edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the book’s reputation as a contemporary classic, fully updated for modern sales management teachin …

Can employees be trained to make more ethical decisions? If so, how? Providing evidence-based and practical answers to these critical questions is the purpose of this book. To answer these questions, …

There is an important overlap between science and design. The most significant technological developments cannot be produced without designers to conceptualize them. By the same token, designers cann …

Part of the ”Carriage by Sea” series, this second edition contains statistical information on coal consumption, production and trade, including comparative statistics by geographical area, together …

The third edition of this practical textbook provides an introduction to the world of new and emerging ventures and to the fundamentals of effective new venture management, including such diverse act …