Lynn R Kahle & Chris Riley 
Sports Marketing and the Psychology of Marketing Communication [PDF ebook] 

Adhesive bonding has been used in the manufacture of primary aircraft fuselage and wing structures by various constructors since 1945. By a proper design, adhesive bonding often helps in designing st …

The retail sector is an integral part of a national economy. From the political economy perspective, all consumer goods have surplus values locked up in them; the surplus values are not realized unti …

Why plant a vegetable garden with the same old tomato and cucumber plants that everyone else has? Small Fruits in the Home Garden is your home gardener?s guide to growing and harvesting small fruit f …

The ebook edition of this title is Open Access and freely available to read online. In a fast paced and increasingly digital world, a higher degree of sensitivity, humaneness and care in dealing with …

This book examines the implications of new trends of globalisation in corporate research and development. It looks in particular at aspects of integration in developing countries and the impact this …

This book considers the treatment of equilibrium by several of the most important schools of thought in economics, including: * neoclassical economics, * the neo-Ricardian economics, * Post-Keynesian …

The financial environment of small and entrepreneurial firms is changing rapidly and is a topic where significant disagreement remains amongst researchers and policy advisers. This concise textbook p …

In this book leading contributors look at the development of the evolutionary approach to international business, the internationalization of service industries and the implications of the changing f …

The Levant Company in England was first established in 1592 to help regulate trade with Turkey and the Levant area. Originally published in 1908, this study details the early origins of the company a …

The Weakest Link looks at one of the biggest issues in cyber security: how to protect organisations from their own employees. Many cyber threats don”t involve hackers using clever software to penetr …