Lynn R Kahle & Chris Riley 
Sports Marketing and the Psychology of Marketing Communication [PDF ebook] 

This inspiring book contains a series of "in conversations" with important personalities, change-makers, thought leaders and global influencers about the central theme of the climate crisis …

A profitable trading strategy is the most important tool for a trader.This book explains a powerful trading strategy for trading the forex market.When trading ‘The Fat Cat Strategy’ you”ll know when …

The ability to successfully predict industrial product performance during service life provides benefits for producers and users. This book addresses methods to improve product quality, reliability, …

The application of linguistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within the field. It provides an opportunity …

Over recent years, unforeseen global risks have placed the future of a growing tourism industry in jeopardy. From lethal virus outbreaks to multiple accounts of international violence, policymakers a …

This book offers a critical examination of the jurisprudence of the World Trade Organization (WTO) as an emancipatory international social contract on trade. The book suggests that the WTO is an inte …

The last century has seen a wide variety of approaches to motivation, from scientific management through financial incentives, productivity bargaining to job enrichment. Psychologists and other socia …