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Franz X. Eder & Mario Keller
Grenzenlose Werbung [PDF ebook]
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Cover of Franz X. Eder & Mario Keller: Grenzenlose Werbung (PDF)

Wo endet Werbung, wo beginnt sie? Wie gestaltet sich die grenzenlose und vielschichtige Verbreitung und Rezeption der Werbung in Vergangenheit und Gegenwart? Wie haben sich Konsumkulturen verändert? Mit welchen Strategien versucht die Werbung, Emotionen und Verhaltensmuster zu generieren? Welche künstlerischen Entgrenzungen und konsumkritischen Überlegungen lassen sich anhand von Werbefilmen, -platten, TV-Programmen und interaktiven, digitalen Plattformen festmachen? 12 Wissenschaftler*innen widmen sich diesen Fragen aus medientheoretischer, konsum-, emotionshistorischer und sozioökonomischer Perspektive.

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Language German ● Format PDF ● Pages 328 ● ISBN 9783110661965 ● Editor Franz X. Eder & Mario Keller ● Publisher De Gruyter ● Published 2020 ● Downloadable 3 times ● Currency EUR ● ID 9434551 ● Copy protection Adobe DRM

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