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Franz X. Eder & Mario Keller
Grenzenlose Werbung [PDF ebook]
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Örtmek Franz X. Eder & Mario Keller: Grenzenlose Werbung (PDF)

Wo endet Werbung, wo beginnt sie? Wie gestaltet sich die grenzenlose und vielschichtige Verbreitung und Rezeption der Werbung in Vergangenheit und Gegenwart? Wie haben sich Konsumkulturen verändert? Mit welchen Strategien versucht die Werbung, Emotionen und Verhaltensmuster zu generieren? Welche künstlerischen Entgrenzungen und konsumkritischen Überlegungen lassen sich anhand von Werbefilmen, -platten, TV-Programmen und interaktiven, digitalen Plattformen festmachen? 12 Wissenschaftler*innen widmen sich diesen Fragen aus medientheoretischer, konsum-, emotionshistorischer und sozioökonomischer Perspektive.

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Dil Almanca ● Biçim PDF ● Sayfalar 328 ● ISBN 9783110661965 ● Editör Franz X. Eder & Mario Keller ● Yayımcı De Gruyter ● Yayınlanan 2020 ● İndirilebilir 3 kez ● Döviz EUR ● Kimlik 9434551 ● Kopya koruma Adobe DRM

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Franz X. Eder Mario Keller Karin Moser

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