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Franz X. Eder & Mario Keller
Grenzenlose Werbung [PDF ebook]
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Copertina de Franz X. Eder & Mario Keller: Grenzenlose Werbung (PDF)

Wo endet Werbung, wo beginnt sie? Wie gestaltet sich die grenzenlose und vielschichtige Verbreitung und Rezeption der Werbung in Vergangenheit und Gegenwart? Wie haben sich Konsumkulturen verändert? Mit welchen Strategien versucht die Werbung, Emotionen und Verhaltensmuster zu generieren? Welche künstlerischen Entgrenzungen und konsumkritischen Überlegungen lassen sich anhand von Werbefilmen, -platten, TV-Programmen und interaktiven, digitalen Plattformen festmachen? 12 Wissenschaftler*innen widmen sich diesen Fragen aus medientheoretischer, konsum-, emotionshistorischer und sozioökonomischer Perspektive.

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Limba Germana ● Format PDF ● Pagini 328 ● ISBN 9783110661965 ● Editor Franz X. Eder & Mario Keller ● Editura De Gruyter ● Publicat 2020 ● Descărcabil 3 ori ● Valută EUR ● ID 9434551 ● Protecție împotriva copiilor Adobe DRM

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