Електронна книга > Суспільствознавство > Економіка > Franz X. Eder & Mario Keller: Grenzenlose Werbung (PDF)

Franz X. Eder & Mario Keller
Grenzenlose Werbung [PDF ebook]
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Обкладинка Franz X. Eder & Mario Keller: Grenzenlose Werbung (PDF)

Wo endet Werbung, wo beginnt sie? Wie gestaltet sich die grenzenlose und vielschichtige Verbreitung und Rezeption der Werbung in Vergangenheit und Gegenwart? Wie haben sich Konsumkulturen verändert? Mit welchen Strategien versucht die Werbung, Emotionen und Verhaltensmuster zu generieren? Welche künstlerischen Entgrenzungen und konsumkritischen Überlegungen lassen sich anhand von Werbefilmen, -platten, TV-Programmen und interaktiven, digitalen Plattformen festmachen? 12 Wissenschaftler*innen widmen sich diesen Fragen aus medientheoretischer, konsum-, emotionshistorischer und sozioökonomischer Perspektive.

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Мова Німецька ● Формат PDF ● Сторінки 328 ● ISBN 9783110661965 ● Редактор Franz X. Eder & Mario Keller ● Видавець De Gruyter ● Опубліковано 2020 ● Завантажувані 3 разів ● Валюта EUR ● Посвідчення особи 9434551 ● Захист від копіювання Adobe DRM

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Franz X. Eder Mario Keller Karin Moser

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