Catalog > Sains Sosial > Ekonomi > Franz X. Eder & Mario Keller: Grenzenlose Werbung (PDF)

Franz X. Eder & Mario Keller
Grenzenlose Werbung [PDF ebook]
Zwischen Konsum und Audiovision

Sokongan

perlindungan daripada Franz X. Eder & Mario Keller: Grenzenlose Werbung (PDF)

Wo endet Werbung, wo beginnt sie? Wie gestaltet sich die grenzenlose und vielschichtige Verbreitung und Rezeption der Werbung in Vergangenheit und Gegenwart? Wie haben sich Konsumkulturen verändert? Mit welchen Strategien versucht die Werbung, Emotionen und Verhaltensmuster zu generieren? Welche künstlerischen Entgrenzungen und konsumkritischen Überlegungen lassen sich anhand von Werbefilmen, -platten, TV-Programmen und interaktiven, digitalen Plattformen festmachen? 12 Wissenschaftler*innen widmen sich diesen Fragen aus medientheoretischer, konsum-, emotionshistorischer und sozioökonomischer Perspektive.

€128.36

Beli ebook ini dan dapatkan 1 lagi PERCUMA!

Bahasa Jerman ● Format PDF ● Halaman-halaman 328 ● ISBN 9783110661965 ● Penyunting Franz X. Eder & Mario Keller ● Penerbit De Gruyter ● Diterbitkan 2020 ● Muat turun 3 kali ● Mata wang EUR ● ID 9434551 ● Salin perlindungan Adobe DRM

Memerlukan pembaca ebook yang mampu DRM

Lebih banyak ebook daripada pengarang yang sama / Penyunting

Franz X. Eder Mario Keller Karin Moser

254,351 Ebooks dalam kategori ini

perlindungan daripada Kurt A Richardson: Managing Organizational Complexity

Kurt A Richardson: Managing Organizational Complexity

perlindungan daripada Sangeeta Waldron: What Will Your Legacy Be?

Sangeeta Waldron: What Will Your Legacy Be?

This inspiring book contains a series of "in conversations" with important personalities, change-makers, thought leaders and global influencers about the central theme of the climate crisis …

perlindungan daripada Haris Alibasic: Post-Factual Polity

Haris Alibasic: Post-Factual Polity

In The Post-Factual Polity: Ethical, Governance, Administrative, and Policy Crises in the Disinformation Era, Haris Alibasic presents a compelling and timely examination of the intricate challenges f …

perlindungan daripada Michael Anson & Y.H. Chiang: The Construction Sector in the Asian Economies

Michael Anson & Y.H. Chiang: The Construction Sector in the Asian Economies

This collection of essential data on eleven Asian economies outlines new trends and highlighting increasing differences between developed and developing countries. The book features a detailed analys …

perlindungan daripada Ganeshan Wignaraja: Competitiveness Strategy in Developing Countries

Ganeshan Wignaraja: Competitiveness Strategy in Developing Countries

Globalization and structural adjustment offer many opportunities for export orientated industrialization in developing economies. As a group, competitiveness in the developing countries has improved, …

perlindungan daripada Eran Feitelson: Advancing Sustainability at the Sub-National Level

Eran Feitelson: Advancing Sustainability at the Sub-National Level

Sustainability notions have been widely embraced by planners. However, the question of what can planners contribute to the advancement of such notions has not received much attention until now. This …

perlindungan daripada Nicolae Cirpala: Global Peace Building

Nicolae Cirpala: Global Peace Building

Analyzing all modern trends of human development we could easily figure out that Global Peace Building is needed more than ever. Since the beginning of the history of humankind every human being were …

perlindungan daripada Brad M. Jackson & Gary L. (University of Houston, Texas, USA) Richardson: Project Management Theory and Practice, Third Edition

Brad M. Jackson & Gary L. (University of Houston, Texas, USA) Richardson: Project Management Theory and Practice, Third Edition

Project Management: Theory and Practice, Third Edition gives students a broad and real flavor of project management. Bringing project management to life, it avoids being too sterilely academic and to …

perlindungan daripada R. R. Gilchrist: Managing for Profit

R. R. Gilchrist: Managing for Profit

In this book, first published in 1971, the author develops and tests a productivity system based on Added Value as the measure of company income and output. The theory behind the system is that the b …

perlindungan daripada Arthur (Oklahoma State University, Stillwater, Oklahoma, USA) Hounslow: Water Quality Data

Arthur (Oklahoma State University, Stillwater, Oklahoma, USA) Hounslow: Water Quality Data

Water Quality Data emphasizes the interpretation of a water analysis or a group of analyses, with major applications on ground-water pollution or contaminant transport. A companion computer program a …

Muka surat seterusnya >>>