Catalog > Social Sciences > General > Frederic Taylor: The Economics of Advertising (RLE Advertising) (PDF)

Frederic Taylor
The Economics of Advertising (RLE Advertising) [PDF ebook]

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Cover of Frederic Taylor: The Economics of Advertising (RLE Advertising) (PDF)

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.

First published in 1934.

€56.13

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Format PDF ● Pages 256 ● ISBN 9781136670428 ● Publisher Taylor and Francis ● Published 2013 ● Downloadable 6 times ● Currency EUR ● ID 2696760 ● Copy protection Adobe DRM

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