Frederic Taylor 
The Economics of Advertising (RLE Advertising) [PDF ebook] 

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Hoes van Frederic Taylor: The Economics of Advertising (RLE Advertising) (PDF)

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.

First published in 1934.

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Formaat PDF ● Pagina’s 256 ● ISBN 9781136670428 ● Uitgeverij Taylor and Francis ● Gepubliceerd 2013 ● Downloadbare 6 keer ● Valuta EUR ● ID 2696760 ● Kopieerbeveiliging Adobe DRM
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