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Frederic Taylor
The Economics of Advertising (RLE Advertising) [PDF ebook]

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Bìa của Frederic Taylor: The Economics of Advertising (RLE Advertising) (PDF)

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.

First published in 1934.

€56.13

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định dạng PDF ● Trang 256 ● ISBN 9781136670428 ● Nhà xuất bản Taylor and Francis ● Được phát hành 2013 ● Có thể tải xuống 6 lần ● Tiền tệ EUR ● TÔI 2696760 ● Sao chép bảo vệ Adobe DRM

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Thêm sách điện tử từ cùng một tác giả / Biên tập viên

Frederic Wilfred Taylor Frederic Taylor

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