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Frederic Taylor
The Economics of Advertising (RLE Advertising) [PDF ebook]

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Capa do Frederic Taylor: The Economics of Advertising (RLE Advertising) (PDF)

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.

First published in 1934.

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Formato PDF ● Páginas 256 ● ISBN 9781136670428 ● Editora Taylor and Francis ● Publicado 2013 ● Carregável 6 vezes ● Moeda EUR ● ID 2696760 ● Proteção contra cópia Adobe DRM

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