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Frederic Taylor
The Economics of Advertising (RLE Advertising) [PDF ebook]

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Copertina de Frederic Taylor: The Economics of Advertising (RLE Advertising) (PDF)

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.

First published in 1934.

€56.13

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Format PDF ● Pagini 256 ● ISBN 9781136670428 ● Editura Taylor and Francis ● Publicat 2013 ● Descărcabil 6 ori ● Valută EUR ● ID 2696760 ● Protecție împotriva copiilor Adobe DRM

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