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Gordon Foxall
Corporate Innovation (RLE Marketing) [EPUB ebook]
Marketing and Strategy

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Cover of Gordon Foxall: Corporate Innovation (RLE Marketing) (ePUB)

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

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Format EPUB ● Pages 282 ● ISBN 9781317647232 ● Publisher Taylor and Francis ● Published 2014 ● Downloadable 3 times ● Currency EUR ● ID 3377550 ● Copy protection Adobe DRM

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