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Gordon Foxall
Corporate Innovation (RLE Marketing) [EPUB ebook]
Marketing and Strategy

Destek

Örtmek Gordon Foxall: Corporate Innovation (RLE Marketing) (ePUB)

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

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Biçim EPUB ● Sayfalar 282 ● ISBN 9781317647232 ● Yayımcı Taylor and Francis ● Yayınlanan 2014 ● İndirilebilir 3 kez ● Döviz EUR ● Kimlik 3377550 ● Kopya koruma Adobe DRM

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