Електронна книга > Обществознание > Эконом > Gordon Foxall: Corporate Innovation (RLE Marketing) (ePUB)

Gordon Foxall
Corporate Innovation (RLE Marketing) [EPUB ebook]
Marketing and Strategy

поддержка

Обложка Gordon Foxall: Corporate Innovation (RLE Marketing) (ePUB)

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

€56.62

Купите эту электронную книгу и получите еще одну БЕСПЛАТНО!

Формат EPUB ● страницы 282 ● ISBN 9781317647232 ● издатель Taylor and Francis ● опубликованный 2014 ● Загружаемые 3 раз ● валюта EUR ● Код товара 3377550 ● Защита от копирования Adobe DRM

Требуется устройство для чтения электронных книг с поддержкой DRM

Больше книг от того же автора (ов) / редактор

252 480 Электронные книги в этой категории

Обложка Alessandro Pegoretti: Adhesive Joining of Structural Components

Alessandro Pegoretti: Adhesive Joining of Structural Components

Adhesive bonding has been used in the manufacture of primary aircraft fuselage and wing structures by various constructors since 1945. By a proper design, adhesive bonding often helps in designing st …

Обложка Paul Du & Shuguang Wang: Retail Geography

Paul Du & Shuguang Wang: Retail Geography

The retail sector is an integral part of a national economy. From the political economy perspective, all consumer goods have surplus values locked up in them; the surplus values are not realized unti …

Обложка Robert E Gough & Edward Barclay Poling: Small Fruits in the Home Garden

Robert E Gough & Edward Barclay Poling: Small Fruits in the Home Garden

Why plant a vegetable garden with the same old tomato and cucumber plants that everyone else has? Small Fruits in the Home Garden is your home gardener?s guide to growing and harvesting small fruit f …

Обложка Giulia (EURAC Research, Italy) Isetti & Natalie (Catholic University Eichstatt-Ingolstadt, Germany) Olbrich: Destination Conscience

Giulia (EURAC Research, Italy) Isetti & Natalie (Catholic University Eichstatt-Ingolstadt, Germany) Olbrich: Destination Conscience

The ebook edition of this title is Open Access and freely available to read online. In a fast paced and increasingly digital world, a higher degree of sensitivity, humaneness and care in dealing with …

Обложка Prasada Reddy: The Globalization of Corporate R & D

Prasada Reddy: The Globalization of Corporate R & D

This book examines the implications of new trends of globalisation in corporate research and development. It looks in particular at aspects of integration in developing countries and the impact this …

Обложка Md. Arshad (Bihar Agricultural University, Sabour-Bhagalpur, Bihar, India) Anwer: Biopesticides and Bioagents

Md. Arshad (Bihar Agricultural University, Sabour-Bhagalpur, Bihar, India) Anwer: Biopesticides and Bioagents

Insects, diseases, and weeds cause an almost 30% yield loss per annum in agricultural production, resulting in an increased consumption of pesticides by 20% per annum throughout the world. This compr …

Обложка David Leyton-Brown: The Utility of International Economic Sanctions

David Leyton-Brown: The Utility of International Economic Sanctions

The debate over the imposition of sanctions against South Africa indicated that economic sanctions had become a controversial feature of the international political scene. This book, first published …

Обложка Thomas D. Schneid: Occupational Health Guide to Violence in the Workplace

Thomas D. Schneid: Occupational Health Guide to Violence in the Workplace

20 murders every week. 18, 000 assaults in the same time. All on the job. Sharp increases in workplace violence continue to take an unfortunate toll on American business-and its employees, families a …

Обложка David F. Ciambrone: Environmental Life Cycle Analysis

David F. Ciambrone: Environmental Life Cycle Analysis

The trend in industry and with the EPA is to prevent wastes before they are created instead of treating or disposing of them later. This book assists design/systems engineers and managers in designin …

Обложка Robert Bluett: Human Asset Management: A Journey of Discovery

Robert Bluett: Human Asset Management: A Journey of Discovery

Human Asset Management is what I call the set of principles synthesized from my professional – and personal – journey over the last three decades. The systems I introduce in this book are designed to …

Следущая страница >>>