Електронна книга > Суспільствознавство > Економіка > Gordon Foxall: Corporate Innovation (RLE Marketing) (ePUB)

Gordon Foxall
Corporate Innovation (RLE Marketing) [EPUB ebook]
Marketing and Strategy

Підтримка

Обкладинка Gordon Foxall: Corporate Innovation (RLE Marketing) (ePUB)

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

€56.62

Придбайте цю електронну книгу та отримайте ще 1 БЕЗКОШТОВНО!

Формат EPUB ● Сторінки 282 ● ISBN 9781317647232 ● Видавець Taylor and Francis ● Опубліковано 2014 ● Завантажувані 3 разів ● Валюта EUR ● Посвідчення особи 3377550 ● Захист від копіювання Adobe DRM

Потрібен читач електронних книг, що підтримує DRM

Більше електронних книг того самого автора / Редактор

260 259 Електронні книги в цій категорі

Обкладинка Xin (Department of Statistics, Stanford University) Guo & Tze Leung (Stanford University, California, USA) Lai: Quantitative Trading

Xin (Department of Statistics, Stanford University) Guo & Tze Leung (Stanford University, California, USA) Lai: Quantitative Trading

The first part of this book discusses institutions and mechanisms of algorithmic trading, market microstructure, high-frequency data and stylized facts, time and event aggregation, order book dynamic …

Обкладинка Dev Kumar (Open University, UK) Boojihawon & MariaLaura (University of Surrey, UK) Di Domenico: Organizational Collaboration

Dev Kumar (Open University, UK) Boojihawon & MariaLaura (University of Surrey, UK) Di Domenico: Organizational Collaboration

Many organizations today operate across boundaries – both internal and external to the organization. Exploring concepts and theories about different organizational, inter-organizational and internati …

Обкладинка Stuart (Australian National Centre for Ocean Resources and Security, University of Wollongong, Australia) Kaye & Robin (University of Wollongong, Australia) Warner: Routledge Handbook of Maritime Regulation and Enforcement

Stuart (Australian National Centre for Ocean Resources and Security, University of Wollongong, Australia) Kaye & Robin (University of Wollongong, Australia) Warner: Routledge Handbook of Maritime Regulation and Enforcement

With advances in technology and maritime transport, human use of the ocean now extends beyond the traditional activities of navigation and fishing. Emerging activities such as bioprospecting, deep se …

Обкладинка Dr Susan (Griffith University, Australia) Ressia & Dr Peter K. (Griffith University, Australia) Ross: Work in the 21st Century

Dr Susan (Griffith University, Australia) Ressia & Dr Peter K. (Griffith University, Australia) Ross: Work in the 21st Century

The world of work is rapidly changing. What then do 21st century workplaces look like, and what factors are supporting these workplace changes? Globalisation, financial and labour market deregulation …

Обкладинка John B. (Washington State University, USA) Cullen & K. Praveen (University of Wisconsin-Whitewater, USA) Parboteeah: Business Ethics

John B. (Washington State University, USA) Cullen & K. Praveen (University of Wisconsin-Whitewater, USA) Parboteeah: Business Ethics

A foundational text for the modern business student and an essential instructor resource, this book presents a thorough and comprehensive introduction to business ethics. Taking a strategic stakehold …

Обкладинка Graham Munroe: Equine Clinical Medicine, Surgery and Reproduction

Graham Munroe: Equine Clinical Medicine, Surgery and Reproduction

This fully-revised new edition of the best-selling Equine Clinical Medicine, Surgery and Reproduction is supported by over 1800 illustrations of the highest quality: colour photographs, diagnostic im …

Обкладинка Geraldo Magela Pereira: Spillway Design - Step by Step

Geraldo Magela Pereira: Spillway Design – Step by Step

Most dam accidents with hydroelectric plants are due to under-dimensioning of the maximum floods of spillway design, causing extravasation and dam breaks (this occurs in 23% of the accidents). This w …

Обкладинка Yanqing (Shanghai International Studies University, China) Jiang & Xu (Shanghai International Studies University, China) Yuan: Environmentally Sustainable Industrial Development in China

Yanqing (Shanghai International Studies University, China) Jiang & Xu (Shanghai International Studies University, China) Yuan: Environmentally Sustainable Industrial Development in China

There is a growing concern among Chinese researchers and policymakers about China’s industrial development being unsustainable and the irreversible depletion of natural resources and deterioration of …

Обкладинка Lisa Newton & Patricia H. (University of Virginia, USA) Werhane: Alleviating Poverty Through Profitable Partnerships

Lisa Newton & Patricia H. (University of Virginia, USA) Werhane: Alleviating Poverty Through Profitable Partnerships

Poverty is an unnecessary form of human degradation and badly conceived economics. Our thesis is that poverty can be reduced, if not eradicated, both locally and globally. But this will occur only if …

Обкладинка Patrick Graupp & Martha Purrier: Getting to Standard Work in Health Care

Patrick Graupp & Martha Purrier: Getting to Standard Work in Health Care

Addressing the challenges involved in achieving standard work in health care, Getting to Standard Work in Health Care, 2nd Edition describes how to incorporate the Training Within Industry (TWI) meth …

Наступна сторінка >>>