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Gordon Foxall
Corporate Innovation (RLE Marketing) [EPUB ebook]
Marketing and Strategy

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Bìa của Gordon Foxall: Corporate Innovation (RLE Marketing) (ePUB)

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

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định dạng EPUB ● Trang 282 ● ISBN 9781317647232 ● Nhà xuất bản Taylor and Francis ● Được phát hành 2014 ● Có thể tải xuống 3 lần ● Tiền tệ EUR ● TÔI 3377550 ● Sao chép bảo vệ Adobe DRM

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