Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.
€92.81
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भाषा अंग्रेज़ी ● स्वरूप PDF ● पेज 264 ● ISBN 9781452221731 ● प्रकाशक SAGE Publications US ● प्रकाशित 2000 ● डाउनलोड करने योग्य 6 बार ● मुद्रा EUR ● आईडी 5351242 ● कॉपी सुरक्षा Adobe DRM
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