E-kitap > Sosyal Bilimler > Ekonomi > Kenneth B. (Georgia Institute of Technology, USA) Kahn: Product Planning Essentials (PDF)

Kenneth B. (Georgia Institute of Technology, USA) Kahn
Product Planning Essentials [PDF ebook]

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Örtmek Kenneth B. (Georgia Institute of Technology, USA) Kahn: Product Planning Essentials (PDF)

Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.

€92.81

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Dil İngilizce ● Biçim PDF ● Sayfalar 264 ● ISBN 9781452221731 ● Yayımcı SAGE Publications US ● Yayınlanan 2000 ● İndirilebilir 6 kez ● Döviz EUR ● Kimlik 5351242 ● Kopya koruma Adobe DRM

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Kenneth B. Kahn USA) Kahn Kenneth B. (Georgia Institute of Technology

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