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Kenneth B. (Georgia Institute of Technology, USA) Kahn
Product Planning Essentials [PDF ebook]

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Cover of Kenneth B. (Georgia Institute of Technology, USA) Kahn: Product Planning Essentials (PDF)

Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.

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Language English ● Format PDF ● Pages 264 ● ISBN 9781452221731 ● Publisher SAGE Publications US ● Published 2000 ● Downloadable 6 times ● Currency EUR ● ID 5351242 ● Copy protection Adobe DRM

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