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Kenneth B. (Georgia Institute of Technology, USA) Kahn
Product Planning Essentials [PDF ebook]

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Capa do Kenneth B. (Georgia Institute of Technology, USA) Kahn: Product Planning Essentials (PDF)

Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.

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Língua Inglês ● Formato PDF ● Páginas 264 ● ISBN 9781452221731 ● Editora SAGE Publications US ● Publicado 2000 ● Carregável 6 vezes ● Moeda EUR ● ID 5351242 ● Proteção contra cópia Adobe DRM

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