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Kenneth B. (Georgia Institute of Technology, USA) Kahn
Product Planning Essentials [PDF ebook]

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的封面 Kenneth B. (Georgia Institute of Technology, USA) Kahn: Product Planning Essentials (PDF)

Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.

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语言英语 ● 格式 PDF ● 网页 264 ● ISBN 9781452221731 ● 出版者 SAGE Publications US ● 发布时间 2000 ● 下载 6 时 ● 货币 EUR ● ID 5351242 ● 复制保护 Adobe DRM

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