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M. Beverland
Building Brand Authenticity [EPUB ebook]
7 Habits of Iconic Brands

Dukung

The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.

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Format EPUB ● Halaman 240 ● ISBN 9780230250062 ● Penerbit Palgrave Macmillan ● Diterbitkan 2009 ● Diunduh 6 kali ● Mata uang EUR ● ID 2305018 ● Perlindungan salinan Adobe DRM

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